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Problems in Marketing on Hardback by Luiz A. M. Moutinho
Problems in Marketing on Hardback by Luiz A. M. Moutinho
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Problems in Marketing

Applying Key Concepts and Techniques
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Hardback
$585.00
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Description

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Author Biography:

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
Release date NZ
January 7th, 2008
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
2nd Revised edition
Pages
336
Dimensions
186x232x27
ISBN-13
9780761971788
Product ID
25010789

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