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Pricing Design by Dan Mall
Pricing Design by Dan Mall
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Pricing Design

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Description

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

Author Biography:

Dan Mall is a creative director and advisor from Philly. He's the director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world's most important and interesting organizations. Dan is an enthralled husband and dad, and cofounded Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses). He writes about design and other issues on Twitter and on his industry-recognized site, danielmall.com.
Release date NZ
January 7th, 2016
Author
Pages
58
Audience
  • General (US: Trade)
Dimensions
140x216x3
ISBN-13
9781937557362
Product ID
36399965

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