Priceless

The Hidden Psychology of Value

By:

William Poundstone

Format:

Paperback / softback

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$39.00

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Description

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Author Biography:

William Poundstone is the author of more than ten bestselling non-fiction books. He has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world.

Release date NZ

June 2nd, 2011

Author

William Poundstone

Audience

General (US: Trade)

Pages

352

Dimensions

128x28x197

ISBN-13

9781851688296

Product ID

10367287

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