Non-Fiction Books:

Presidential Campaigns in Latin America

Electoral Strategies and Success Contagion

Format

Paperback / softback

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Presidential Campaigns in Latin America by Taylor C. Boas
$72.99
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Description

How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.

Author Biography

Taylor C. Boas is Assistant Professor of Political Science at Boston University and has been a Visiting Fellow at the Kellogg Institute for International Studies, University of Notre Dame, Indiana. His research examines various aspects of electoral politics and political behavior in Latin America, including campaigns, religion, and the mass media.
Release date NZ
May 17th, 2018
Country of Publication
United Kingdom
Illustrations
27 Tables, black and white; 29 Line drawings, black and white
Imprint
Cambridge University Press
Pages
274
Dimensions
153x230x18
ISBN-13
9781107578890
Product ID
28048023

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