Dr Louise Newson is a GP and menopause specialist with a passion for improving education about the perimenopause and menopause among the public and health professionals. She is considered one of the UK's top experts on the menopause. Dr Newson has lectured extensively on the menopause, including at the Royal College of GPs annual meeting. She is a director of the not-for-profit company Newson Health Research and Education which has developed a menopause education programme for healthcare professionals and has created the Newson Health Menopause Society (https-//www.nhmenopausesociety.org/) which brings together healthcare professionals from around the world to transform the care, treatment, education and research of the perimenopause and menopause. Dr Newson is director of Newson Health Ltd, a leading menopause and wellbeing centre. Her menopause information website and her app, Balance, offers key evidence-based information for women and health professionals. In 2020, she set up The Menopause Charity, dedicated to raising awareness of, and removing embarrassment around, the perimenopause and menopause. She has 172,000 followers on Instagram (menopause_doctor) and her own Podcast, Newson Health.