Yoram Shiftan is a Profesor of Civil and Environmental Engineering in the Technion, and the head of Technion Transportation Research Institute, Israel. Prof. Shiftan teaches and conducts research in travel behavior with a focus on activity-based modeling and response to policies and emergency situations, the complex relationships between transport, the environment and land use, transport economics and project evaluation. Prof. Shiftan is the editor of Transport Policy and was the chair of the International Association of Travel Behavior Research (IATBR). Prof. Shiftan received his Ph.D. from MIT and since then has published dozens of papers and co-edited four books. Maria Kamargianni is a Lecturer (Assistant Professor) in Transport and Energy and the Head of MaaSLab at the Energy Institute of University College London. Her published research has won several awards, and focuses on mobility as a service (MaaS), new mobility services, transport and travel behaviour modelling and econometrics.