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Power of Google by Joni Salminen
Power of Google by Joni Salminen
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Power of Google

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$152.00
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Description

Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.
Release date NZ
August 3rd, 2010
Author
Audience
  • General (US: Trade)
Pages
140
Dimensions
152x229x8
ISBN-13
9783838376257
Product ID
26986990

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