In this groundbreaking book, expert Gail Dines illustrates how today's porn has become absorbed into pop culture and, because of that, how the porn industry has turned even more hard-core. She shows both the sexist and racist underbelly of porn, exposing the economic structure of this multibillion-dollar industry--one that reaps more profits than the film and music industries combined. Astonishingly, the average age of first viewing porn is now 11.5 years for boys, and with the advent of the Internet, it's no surprise that young people are consuming more porn than ever. And, as Gail Dines shows, today's porn is strikingly different from yesterday's Playboy. As porn culture has become absorbed into pop culture, a new wave of entrepreneurs are creating porn that is even more hard-core, violent, sexist, and racist. Proving that porn desensitizes and actually limits our sexual freedom, Dines argues its omnipresence is a public health concern we can no longer ignore.