Political Rhetoric, Social Media, and American Presidential Campaigns

Candidates’ Use of New Media

By:

Janet Johnson

Format:

Hardback

Series:

Lexington Studies in Political Communication

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Description

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Author Biography:

Janet Johnson is lecturer at The University of Texas at Dallas.

Release date NZ

December 10th, 2020

Author

Janet Johnson

Series

Lexington Studies in Political Communication

Pages

226

Audience

Professional & Vocational

Illustrations

Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs

Dimensions

162x239x19

ISBN-13

9781498540834

Product ID

33859233

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