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Political Empiricism on Hardback by Rita K. Whillock
Political Empiricism on Hardback by Rita K. Whillock
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Political Empiricism

Communication Strategies in State and Regional Elections
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Description

Most information about the role of political consultants in elections has been limited to analyses of the few major firms that manage presidential and major congressional contenders. "Political Empiricism" shifts the focus of research to state and regional races, examining the strategies and variables unique to the smaller political campaigns. Rita Kirk Whillock describes how severe budgetary constraints, inexperienced campaign staffs, and extremely limited voter research change the face of political campaigns on the state and local levels. Each chapter of this volume presents a mixture of the theoretical and the practical, providing a link between current scholarship and real campaign strategies. The volume's case study approach explores key issues and concerns of political communication, including incumbency, image, gender, fundraising, advertizing and message strategies. "political Empiricism" stands as a significant scholarly account that balances the existing bias toward analyzes of national campaign strategies, and helps close the gap between communications practice and theory.

Author Biography:

RITA KIRK WHILLOCK is Assistant Professor of Communication at Southern Methodist University. She has served as a political analyst for WAFF-TV and WAAY-TV in Huntsville, and is currently a media consultant for Alabama and Texas political races.
Release date NZ
November 21st, 1991
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Interest Age
From 7 to 17 years
Pages
272
Dimensions
156x234x15
ISBN-13
9780275935542
Product ID
14221185

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