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Policymaking for Citizen Behavior Change by Nancy R. Lee
Policymaking for Citizen Behavior Change by Nancy R. Lee
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Policymaking for Citizen Behavior Change

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Policymaking for Citizen Behavior Change

A Social Marketing Approach
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Description

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

Author Biography:

Nancy R. Lee, MBA, has more than 30 years of professional marketing experience and is a teaching associate at the University of Washington, where she teaches social marketing in the Evans School of Public Policy and Governance.
Release date NZ
August 22nd, 2017
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
32 Tables, black and white; 3 Line drawings, black and white; 20 Halftones, black and white; 23 Illustrations, black and white
Pages
184
ISBN-13
9781138696006
Product ID
26785195

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