Corporate Social Responsibility

Name: Corporate Social Responsibility
SKU: 2083748
Price: 63.00 NZD
Availability: InStock

Doing the Most Good for Your Company and Your Cause

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Hardback

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Description

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Author Biography:

PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley. NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

Release date NZ

January 18th, 2005

Author

Audience

Professional & Vocational

Illustrations

Photos: 0 B&W, 0 Color

Pages

320

Dimensions

161x236x29

ISBN-13

9780471476115

Product ID

2083748

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