Non-Fiction Books:

Planning Advertisements

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Paperback / softback
$102.00
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Description

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.
Release date NZ
November 26th, 2015
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
208
Dimensions
156x234x11
ISBN-13
9781138994959
Product ID
24345342

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