Language patterns hidden within everyday conversations and interactions with others are the scientifically proven keys to the art of persuasion and are the basis of a branch of hypnosis known as conversational hypnosis. In PERSUASIVE LANGUAGE, Peter Lancett and Jackie Brennan, both certified hypnotists and certified conversational hypnotists, reveal in simple steps the most influential language patterns and how to use them to get what you want in any situation. For therapists and coaches these language patterns are invaluable. In business negotiations, including sales, they give an undeniable advantage. On a personal level, persuasive language deployed effortlessly can be used to get people to do what you want them to do or come around to your way of thinking. Persuasive Language - for ethical users only, of course