Persuasive Imagery

Name: Persuasive Imagery
SKU: 7551087
Price: 474.00 NZD
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A Consumer Response Perspective

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Hardback

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Description

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: "Image and Response"; "Image and Word"; "Image and the Ad"; and "Image and Object". Having travelled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, the reader of this volume should have a new respect for the complexity of human visual response and the research that is trying to explain it. It should be of interest to those involved in consumer behaviour, consumer psychology, advertising, marketing and visual communication.

Release date NZ

February 1st, 2003

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Contributors

Edited by Linda M. Scott
Edited by Rajeev Batra

Pages

462

Dimensions

152x229x30

ISBN-13

9780805842029

Product ID

7551087

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