Performance Excellence in Marketing, Sales and Pricing

Leveraging Change, Lean and Innovation Management

By:

Marc Helmold

Format:

Hardback

Series:

Management for Professionals

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Description

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Author Biography:

Marc Helmold is full-time Professor at the IU International University of applied Sciences at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, sales, pricing and (total) revenue management. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

Release date NZ

September 7th, 2022

Author

Marc Helmold

Audience

Professional & Vocational

Edition

1st ed. 2022

Illustrations

112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 illus. in color.

Pages

271

Series

Management for Professionals

ISBN-13

9783031100963

Product ID

35990383

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