With this book, readers learn how to break out of old patterns that are now outdated and slowing down progress. Joel Barker shares his ideas for change that he has taught to thousands of executives from such companies as General Mills, 3M, Texaco, AT&T and General Foods. The author explains how to find the people in an organization most likely to spot a new trend, how to help key people adapt when a massive change is occurring and how to learn to effectively manage "intractable problems" and dramatically improve results. This book is full of concrete examples of paradigm shifts and predictions for the future that will help guide companies in their decisions, as well as new material for the paperback edition with examples to further clarify the key concepts for successful change in the 1990s.