This title examines the various ways in which politicians, spin doctors and special advisers, in political parties, in central and local government and in Parliament have become increasingly enthusiastic and effective in using mass media to present and promote themselves and their policies to the public. The author argues that packaging politics has potentially troublesome implications for the political process in a democracy. Beginning with Government spin doctor Jo Moore's suggestion of September 11th, 2001 that "its a very good day to bury bad news", the author illustrates the extent to which politicians' determination to set the news agenda, to use media to inform, shape and manage public discourse about policy and politics, has become a crucial component of modern stagecraft and systems of governance. This revised, updated and authoritative study of political communications in Britain, draws on interviews with key journalists and politicians, academic studies of general elections and political marketing, as well as official reports on special advisors, Government information services, Government advertising expenditure and party election broadcasts, to examine the changing character of political communications in Britain since the election of New Labour in 1997.