How you go about solving a crisis in today's corporate world has become even more important than any specific solution no matter how effective it may be. The authors probe deeply into the anatomy of crisis and propose a radically new methodology that will prepare you to counter the inevitable crisis, large or small, that affects your organization every day. Demonstrates how crisis is an opportunity for changing the rules of the game and making a strategic breakthrough. Explores the myths of crisis management. Packed with vivid examples from a wide range of industries.
MICHAEL SILVA is recognized internationally as a cutting-edge thinker in the management of crisis. In the last twenty years, he has worked with executives of over half of the Fortune 500 and scores of international companies, dealing specifically with the application of crisis leadership principles under extremely turbulent conditions. He is the author of Europe 1992 and the World Power Game and the coauthor of the international bestseller Creating Excellence: Managing Corporate Culture, Strategy and Change in the New Age.
TERRY McGANN is chairman of Sacramento Advocates, a consulting firm specializing in assisting private sector companies whose strategies involve significant relationships with federal government agencies. Sacramento Advocates' clients include Apple Computer, Kraft, Cigna, PepsiCo, and SmithKline Beecham.