I upgraded from a small cooler that fits 8 355ml cans to this. It has the size and capacity to last all day – even left the top zipper half open and didnt lose too much cool ( had 1.5 drink bottle of ice – even fits my lunch and snack for a full day out – handy side pockets easily fits 4 bottles of wine although these would be outside like in the picture inside easily get 8 standard bottles of wine ( not that I tried )