Outdoor Advertising

Name: Outdoor Advertising
SKU: 24347161
Price: 102.00 NZD
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Format:

Paperback / softback

Series:

Routledge Library Editions: Advertising

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Description

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

Author Biography:

C. B. Wrey, R. Nelson, A. E. Sykes

Release date NZ

November 26th, 2015

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Pages

144

Series

Routledge Library Editions: Advertising

Dimensions

156x234x8

ISBN-13

9781138977846

Product ID

24347161

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