Pam Arlotto, MBA, FHIMSS, is CEO and President of Maestro Strategies, LLC, a management consulting firm focused on transformation, innovation and the orchestration of change in the healthcare industry. She advises CEOs and other executives on digital strategy, and consumer-centric design of new health and healthcare business and operating models. Ms. Arlotto created the award-winning series Return on Investment: Maximizing the Value of Healthcare Information Technology and has authored four previous books on planning for and realizing the value of data and technology. She has held a number of important healthcare and industry leadership positions that include: Board of Trustees Member, Georgia Tech Foundation Advisory Board Member, Wallace H. Coulter School of Biomedical Engineering at Georgia Tech and Emory University, Scheller College of Business at Georgia Tech National President and Fellow of the Healthcare Information and Management Systems Society (HIMSS) Adjunct faculty member in the Healthcare Informatics program at University of Alabama at Birmingham Board Member numerous privately held companies and not for profit organizations Ms. Arlotto is a popular and frequent speaker at healthcare industry and corporate meetings and has authored a number of journal and magazine articles. Susan P. Irby, MSHS, is the Managing Director of Business Intelligence and Analytics for Maestro Strategies, LLC, and has over 30 years of healthcare experience with providers and as a consultant. Ms. Irby built the firm’s ROI Toolkit and specializes in financial planning, decision support, and IT benefits realization. Her experience includes: Transformation Strategy advisory consulting work including planning for Care Management Platforms, Enterprise Analytics Management Systems, clinical integration and population health management for a variety of health systems Return on Investment and Value Management Strategies for health systems, solution companies and associations Director of Strategic Planning and Decision Support at Alta Bates Health System where she pioneered early decision support system and benefits realizations applications in healthcare Arthur Young consultant with experience in strategic planning, operating and capital budgeting, cost accounting, financial planning, and forecasting