Padmanabha Rao is a CRM consultant in CRMIT Solutions, India. He holds a bachelors degree in technology from the National Institute of Technology at Hamirpur and a diploma in education from Oxford Brookes University. 'Paddy' never tires of talking with his clients and relishes every opportunity to be blunt. Venkatesan Sundaram is on the board of CRMIT Solutions. He holds a bachelors degree in engineering and a postgraduate diploma in business administration from the Indian Institute of Management at Bangalore. 'Venky' has fond memories of his initiation to the industry building the internet commerce portal for the Indian Railways Reservation System.