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Online Intermediaries for Co-Creation on Hardback by Christoph W. Kunne
Online Intermediaries for Co-Creation on Hardback by Christoph W. Kunne
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Online Intermediaries for Co-Creation

An Explorative Study in Healthcare
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Description

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.  

Author Biography:

Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).
Release date NZ
September 29th, 2017
Pages
224
Audience
  • Professional & Vocational
Illustrations
66 Illustrations, black and white; XVIII, 224 p. 66 illus.
Dimensions
155x235x16
ISBN-13
9783319511238
Product ID
26429258

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