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Online Customer Loyalty by Roberta C. Nacif
Online Customer Loyalty by Roberta C. Nacif
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Online Customer Loyalty

Forecasting the Repatronage Behavior of Online Retail Customers
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Description

Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

Author Biography:

Dr. Roberta C. Nacif promovierte bei Prof. Dr. Manfred Krafft am Lehrstuhl fur Marketing der Wissenschaftlichen Hochschule fur Unternehmensfuhrung (WHU) in Vallendar. Sie ist als Strategy Consultant mit dem Schwerpunkt Einsatz quantitativer Methoden im Marketing tatig.
Release date NZ
November 26th, 2003
Audience
  • Professional & Vocational
Country of Publication
Germany
Edition
Softcover reprint of the original 1st ed. 2003
Illustrations
1 black & white illustrations, 56 black & white tables, biography
Imprint
Deutscher Universitats-Verlag
Pages
383
Publisher
Deutscher Universitats-Verlag
Dimensions
148x210x20
ISBN-13
9783824479108
Product ID
19156744

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