Want to know once and for all which numbers to look at, which benchmarks to use when judging your success, and how to maximize your store's profit? Would you like to manage your inventory with precision using the science of retail instead of your best guess? Are you tired of fluff and filler, tired of affirmations and advice with no substance? Are you ready to ditch the rah-rah cheerleaders and get yourself a real coach? Doing the best you can is a stupid plan. Hope is not a strategy. Cathy Donovan Wagner will show you not only what numbers to look at, but what to do with them to increase your profits and cash flow today. This is not a book about training, merchandising, advertising, or selling more when the weather is bad or the big game is on. This is a book about using your real numbers to manage the cash that goes through your hands so there is more for you to keep in your pocket.