Nudging

Name: Nudging
SKU: 38412808
Price: 99.00 NZD
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The Economy Key Ideas

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Releases 16 May 2024

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This product will be released on 16th May, 2024

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Description

Nudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the early 2000s with the launch of "nudge units" and departments in government. The use of nudges as a policy tool is particularly polarising, as their implementation raises moral and constitutional issues about freedom, choice and coercion. Whitehead and Jones take a balanced approach to explain where the nudge as a mechanism for policy implementation came from (as far back as the 1930s), what a nudge is, whether we should use them and, if so, when and where are they best deployed. The proliferation of digital media through our lives has given nudging a new impetus and sphere of operation, which the authors explore to understand its likely future use by policymakers.

Author Biography:

Rhys Jones is a Professor of Human Geography at Aberystwyth University. His research interests are in the broad area of political geography, focusing on themes such as the state, nationalism, behaviour change. He has published 12 books. Mark Whitehead is a Professor of Human Geography at Aberystwyth University. His research interests span urban studies, sustainability, the impacts of the psychological sciences on public policy, and the social implications of smart technology. He has authored and edited 11 books.

Release date NZ

May 16th, 2024

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