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Not Born Yesterday on Hardback by Hugo Mercier
Not Born Yesterday on Hardback by Hugo Mercier
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Not Born Yesterday

The Science of Who We Trust and What We Believe
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Description

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

Author Biography:

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning
Release date NZ
January 28th, 2020
Author
Audience
  • General (US: Trade)
Illustrations
4 b/w illus.
Pages
384
Dimensions
147x224x26
ISBN-13
9780691178707
Product ID
31421834

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