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No Logo

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No Logo

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Paperback

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No Logo by Naomi Klein
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Description

If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In "No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

Author Biography

Naomi Klein is a Canadian writer and journalist. 'No Logo' is an international bestseller and has helped define a new generation of young activists.
Release date NZ
January 15th, 2001
Author
Country of Publication
United Kingdom
Illustrations
10 b/w illus, With index
Imprint
Flamingo
Pages
512
Dimensions
151x205x30
ISBN-13
9780006530404
Product ID
1661906

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