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Next. Now. by Marian Salzman
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Trends for the Future
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$55.00
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  • Around 11-21 June using International Courier

Description

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

Author Biography:

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT. IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.
Release date NZ
December 27th, 2007
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
0
Pages
320
Dimensions
144x225x21
ISBN-13
9780230600010
Product ID
1876854

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