Forge deeper and more meaningful connections with consumers and embrace the latest opportunities and technological developments occurring across the retail landscape, from the metaverse and live-stream shopping to instant commerce, to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lanc me, Burberry, SHEIN and Walmart. This is an essential resource for retailers of all size to adapt to and thrive in today's environment of breakneck change and innovation.