New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: game culture; the internet; the digital transformation of film and television; intellectual property; forms of interactivity; the significance of the user and cultural production in new media. New Media Cultures provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.