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New Economy - New Competition on Hardback by D Asch
New Economy - New Competition on Hardback by D Asch
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New Economy - New Competition

The Rise of the Consumer?
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$312.00
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Description

The new economy has given rise to new forms of competition. This book provides a mix of theory, evidence and management practice that should be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

Author Biography:

DAVID ASCH is Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems. - BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.
Release date NZ
January 25th, 2001
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
XII, 158 p.
Pages
158
Dimensions
156x234x15
ISBN-13
9780333778234
Product ID
1725688

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