Entertainment Books:

Network Radio Ratings, 1932-1953

A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper
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Paperback / softback
$162.00
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Description

Network radio from 1932 to 1953 was commercial broadcasting at its highest level: a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive almanac provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Early chapters chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats.

Author Biography:

Jim Ramsburg spent 50 years in radio and advertising, including top-level positions with prestigious radio stations KLAC in Los Angeles and KSTP in Minneapolis-St. Paul. In 2006 he was inducted into the Radio Hall of Fame at Minnesota's Museum of Broadcasting. He lives in Estero, Florida.
Release date NZ
February 29th, 2012
Author
Audience
  • General (US: Trade)
Illustrations
tables
Pages
378
Dimensions
178x254x28
ISBN-13
9780786445585
Product ID
10014052

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