H. Kent Baker, CFA, CMA, is an award-winning author/editor of 30 books including Investment Traps Exposed and Investor Behavior: The Psychology of Financial Planning and Investing. With more than 40 years of investment experience, he offers a practical approach to helping investors achieve their financial goals. He has consulting and training experience with more than 100 organizations. Professor Baker has helped train thousands of individuals to enter the investment professions. He is University Professor of Finance in the Kogod School of Business at American University and has eight earned degrees including three doctorates. Vesa Puttonen has extensive investment experience and has worked as Senior Vice President at the Helsinki Stock Exchange and as Managing Director at Conventum Asset Management (Helsinki). He has been a member of various boards of directors and investment committees and served as the Chairman of the Board, Finnish Hockey League. Professor Puttonen is Professor of Finance at Aalto University's School of Business and a faculty member of MBA Programs in Helsinki, Hong Kong, Singapore, Poland, China, Iran, Taiwan and South Korea. He has published numerous books and articles in the areas of finance and investments.