Ganna Pogrebna is a Fellow at the Alan Turing Institute and a top Professor in Behavioral Economics and Data Science at the University of Birmingham, UK. She currently leads a strand on Behavioral Data Science at the Alan Turing Institute and her work on behavior and risk perceptions was acknowledged with multiple honors in the UK and globally including the Leverhulme Trust Award in 2012 as well as the British Academy of Management Award in 2018. In her work as a consultant she offers advice to businesses and policymakers, helping them to develop strategies for managing technological, behavioral, as well as cyber risks. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer interaction, human-data interaction and business models. Mark Skilton is Professor of Practice in Information Systems Management at Warwick Business School, UK. He has over thirty years’ experience in business technology consulting in over twenty countries and cross-industries, specializing in digital strategy and advanced technology innovation, design and adoption. He is the author of several books, including The 4th Industrial Revolution and Building Digital Ecosystem Architectures (both with Palgrave). He is a frequent speaker in the international media and has contributed to publications including the Financial Times, Wall Street Journal, New York Times, Washington Post, Daily Mail and Bloomberg, Reuters, the Associated Press, Forbes, NewScientist, Nature and Scientific American. He has appeared on the BBC, Sky, ITV, Al Jazeera and others. His research and advisory work includes CxO practices for digitization, productivity, cyber, Internet of Things and Automated Intelligence.