Myths of Social Media

Name: Myths of Social Media
SKU: 30433063
Price: 141.00 NZD
Availability: InStock

Dismiss the Misconceptions and Use Social Media Effectively in Business

By:

Format:

Hardback

Series:

Business Myths

Show Hide Adult Content

$141.00

Available from supplier

Usually ships in 2-3 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $35.25 with Afterpay Learn more

6 weekly interest-free payments of $23.50 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 6-18 June using International Courier

Description

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Author Biography:

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page. Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.

Release date NZ

March 3rd, 2020

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Country of Publication

United Kingdom

Imprint

Kogan Page Ltd

Pages

240

Publisher

Kogan Page Ltd

Series

Business Myths

Dimensions

146x222x22

ISBN-13

9780749498733

Product ID

30433063

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here