Myths about doing business in China

Name: Myths about doing business in China
SKU: 2091399
Price: 149.00 NZD
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Paperback / softback

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Description

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

Author Biography:

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Release date NZ

September 19th, 2007

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Edition

2nd ed. 2007

Illustrations

40 Illustrations, black and white; XI, 164 p. 40 illus.

Pages

164

Dimensions

155x235x9

ISBN-13

9780230551183

Product ID

2091399

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