This core textbook is a uniquely personal introduction to the science of psychology. With easy-to-understand writing and examples centred on common, everyday experiences, the book shows students how the essential concepts of psychology are relevant to their lives. It goes beyond many other textbooks in its promotion of cultural fluency, showing how sex, gender, race, ethnicity, socioeconomic status, and other cultural factors affect how people experience the world. This is a highly accessible text aimed at undergraduate Psychology students embarking on their first year of study. The book can be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.

Author Biography

Andrew M. Pomerantz is a professor of psychology and director of the clinical psychology graduate program at Southern Illinois University, Edwardsville, USA.