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Museumsmarketing in Den USA on Paperback by Petra Schuck-Wersig
Museumsmarketing in Den USA on Paperback by Petra Schuck-Wersig
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Museumsmarketing in Den USA

Neue Tendenzen Und Erscheinungsformen
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Description

Der Band gibt die Ergebnisse einer Untersuchung von Museen in Grossstadten der USA wieder. Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschaftigen. Daneben stehen fur Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing
Release date NZ
January 31st, 1999
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Edition
1999 ed.
Illustrations
black & white illustrations, bibliography
Imprint
VS Verlag fur Sozialwissenschaften
Publisher
Vs Verlag Fur Sozialwissenschaften
Dimensions
148x210x10
ISBN-13
9783810020789
Product ID
12759098

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