Dr. Natalia Grincheva is an internationally recognised expert in innovative forms and global trends in contemporary museology, digital diplomacy and international cultural relations. She received many prestigious international academic awards, including Fulbright (2007–2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS research grant (2013–2014). In 2020 she was awarded a Fellowship for her visiting research residency at the Digital Diplomacy Research Center at the University of Oxford. Her publication profile includes over 45 research articles, book chapters and reports published in prominent academic outlets. Her research focuses on the development of new computational methods to study museums and heritage sites as important players in the creative economy and soft power actors. Dr. Grincheva's professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research industry placement at ACMI X creative hub at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020).