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Multinationals and Global Consumers
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Multinationals and Global Consumers

Tension, Potential and Competition
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$151.00
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Description

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Author Biography:

Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge
Release date NZ
November 14th, 2013
Audience
  • Professional & Vocational
Contributors
  • Edited by G. Cui
  • Edited by T. Chan
Edition
1st ed. 2013
Illustrations
XVII, 263 p.
Pages
263
ISBN-13
9781349455492
Product ID
25077345

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