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Multichannel Marketing by Akin Arikan
Multichannel Marketing by Akin Arikan
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Multichannel Marketing

Metrics and Methods for On and Offline Success
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Description

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Author Biography:

Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger (www.MultichannelMetrics.com).
Release date NZ
April 24th, 2008
Author
Audience
  • Professional & Vocational
Pages
312
Dimensions
188x234x17
ISBN-13
9780470239599
Product ID
2517304

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