Larry is considered one of the foremost authorities on the subject of Internet marketing. His book is being dubbed, ""an instant classic,"" as it rocketed to number 3 on the bestsellers list on the first day of its release. Larry has been a featured speaker for Microsoft, UPS, Bath Fitter, HealthSouth, The Direct Marketing Association, and many other prominent organizations. He has been featured in numerous publications such as CNN Money, Fortune Small Business, Entrepreneur, DM News, Realtor Magazine, and The Street. In 2007 Larry was named one of New Jersey's top Forty Under 40 in business and was called, ""one of the top minds in the business"" by Yahoo!'s marketing team.