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Mobility-as-a-Service on Hardback by Malte Ackermann
Mobility-as-a-Service on Hardback by Malte Ackermann
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Mobility-as-a-Service

The Convergence of Automotive and Mobility Industries
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Description

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

Author Biography:

Malte Ackermann is the Professor for 'Mobility-as-a-Service' at Nuertingen-Geislingen University, Germany. Previously at Daimler, he led the introduction of car2go to the Chinese market and held project management positions at Daimler Financial Services. Before his professional career at Daimler, he was also a co-founder of a marketing agency, a start-up consultant and a product owner in a software firm.
Release date NZ
July 6th, 2021
Audience
  • Professional & Vocational
Edition
1st ed. 2021
Illustrations
54 Illustrations, black and white; IX, 129 p. 54 illus.
Pages
129
ISBN-13
9783030755898
Product ID
34841993

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Mobility-as-a-Service by Malte Ackermann
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