Through ongoing research into students' workflows and preferences, MGMT from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With MGMT Online, students explore MGMT anywhere, anytime, and on most devices! The intuitive StudyBits functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MGMT with MGMT Online engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. And with cutting-edge cases, engaging images, and profiles of today's most compelling marketers, MGMT shows students how the principles of management are applied at the world's top companies every day."