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Metaphorically Selling

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Metaphorically Selling

How to Use the Magic of Metaphors to Sell, Persuade, and Explain Anything to Anyone

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Paperback

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Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, and Explain Anything to Anyone by Anne Miller
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Description

Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. You will learn how to weave the magic of metaphor into your business arguments to sell ideas, vaporise objections, clear up confusion, make your point, and close a sale. Packed with more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor. With Miller's Metaphor Model, you will be able to separate yourself from the pack. You will be heard, be understood, be remembered, and get the results you want.

Author Biography

Anne is founder of Chiron Associates, Inc. For the last twenty years, she has specialized in sales and presentation skills seminars, speaking, and consulting for high profile associations and Fortune 1000 companies, like Yahoo! Citigroup, and the UN, both in the United States and around the world. She has appeared on Bloomberg News Radio and CNNfn and has been featured in numerous online and offline publications and guest lectured at Columbia Business School. She is the author of "365 Sales Tips for Winning Business," "Presentation Jazz!" Anne holds her MA from The University of Wisconsin and resides in New York City.
Release date NZ
November 1st, 2004
Author
Country of Publication
United States
Illustrations
b/w illus
Imprint
Chiron Associates, Inc
Pages
168
Dimensions
230x155x11
ISBN-13
9780976279402
Product ID
1840658

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