Make What You Say Pay!

By:

Anne Miller

Format:

Paperback / softback

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Description

Metaphor is a communication tool as old as Aristotle and as modern as the Internet-and it's the hallmark of successful communicators from Steve Jobs to President Obama. In Make What You Say Pay!, Anne presents 50+ business stories of how this technique was used to melt resistance, simplify complexity, build loyalty, and close deals. Concise, clear and with a dash of wit, Make What You Say Pay! shows how to integrate metaphors strategically into your world to get results. Stories range from the lawyer who won millions of dollars with a metaphor, to the ad executive who changed groupthink, to a U.S. President who finessed a ticklish situation with metaphor. What you say matters, and in Make What You Say Pay!, you'll discover how metaphor mastery leads to a competitive edge, higher visibility, and a stronger bottom-line.

Author Biography:

Anne Miller is a widely respected sales and communications speaker, seminar leader, consultant, and author. She assists high profile Fortune 1000 companies in media, financial and professional service businesses sell products, services and ideas worth millions of dollars. She is the author of numerous articles as well as the book "Metaphorically Selling." Anne lives with her family in New York City.

Release date NZ

July 14th, 2010

Author

Anne Miller

Audience

General (US: Trade)

Pages

164

Dimensions

152x229x9

ISBN-13

9781450583879

Product ID

37805944

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