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Media Strategy and Planning Workbook by Donald L. Dickinson
Media Strategy and Planning Workbook by Donald L. Dickinson
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Media Strategy and Planning Workbook

How to Create a Comprehensive Media Plan
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Description

This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.

Author Biography:

D.L. Dickinson is professor of Advertising and Communications Studies at Portland State University in Portland Oregon.
Release date NZ
September 20th, 2008
Audience
  • General (US: Trade)
Illustrations
tables & charts
Pages
1007
Dimensions
280x215x15
ISBN-13
9781933199238
Product ID
2970236

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