Media Research Methods

Understanding Metric and Interpretive Approaches

By:

James A. Anderson

Format:

Paperback / softback

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Description

* addresses the practices of metric and interpretive research through Monte Carlo demonstrations that show the inner workings of statistical analysis and interpretive decision making

Author Biography:

James A. Anderson, Ph.D. (University of Iowa), Professor of Communication and Director of the Center for Communication and Community in the Department of Communication at the University of Utah. He is the author/co-author/editor of 17 books. His more than 100 chapters, articles, and research monographs are in the areas of family studies, cultural studies, media literacy, organizational studies, communicative ethics, methodology, and epistemology. Professor Anderson has been recognized as a “Master Teacher” by the Western States Communication Association and was recently given the Distinguished Scholar Award by the Broadcast Education Association. He is a Fellow of the International Communication Association. He is an active consultant in university administration, distance learning, and applied technology.

Release date NZ

November 16th, 2011

Author

James A. Anderson

Audience

Tertiary Education (US: College)

Pages

464

Dimensions

187x232x23

ISBN-13

9781412999564

Product ID

10411445

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